![]() Wistia, a video hosting platform, carried out a study on engagement compared to video length. I’m glad you asked! I’ve got a couple of other tricks up my sleeve to help you increase your brand's engagement and bring in new leads using organic social media posts. What else can you do to optimise your social media videos The team take long-form content and repurpose it into shorter clips that are optimised and ready to be posted across your social media feeds - including adding captions to every single video asset that they repurpose for you. If you’re pushed for time and have a slightly bigger budget to play with, you could explore the option of outsourcing any caption work to a trusted agency, like Repurpose House. Outsource to a specialist content repurposing agency The decision ultimately boils down to what your team’s time is worth and how much you want to invest in your video content for social media. This will help create accurate, reliable captions without the need to outsource the work, but it will take up that person’s valuable time. Utilise a member of your teamĭepending on your budget and time priorities, you could designate the job to someone on your marketing or social media team. Still, it’s a great option to expedite the process if you’re okay scrubbing through them afterwards. This service is cheaper than Rev (it’s $0.25 per minute), but it’s also less accurate because it’s computer generated. Rev also owns a company called Temi, which is a speech recognition software that will automatically generate captions for you. They charge $1.25 per video minute, but the captions are far more accurate than the Google or Facebook AI transcriptions. Rev.com is a transcription service that hires real people to caption your videos for you. ![]() Their specialised ‘Subtitler’ tool allows you to add editable, AI-generated captions from within the video creation studio, all on a free plan. After you upload your video and before posting, it allows you to review auto-generated captions:Īlternatively, a free video editing tool like Kapwing could be a good fit. This option is built into Facebook’s platform, for instance. ![]() However, this method doesn’t always produce the most reliable and accurate transcriptions, so you’ll still want to go through and make changes before you add them to your video. If you’re strapped for both time and money, you can use Google or Facebook to generate captions for you. How do you add captions to your social media videosĭepending on your time allowance and your budget, there are a few options that you can choose from to caption your video content. Here’s an example of a video that we optimised for social media with captions (and a few other tips!) As the video plays, the captions will populate the screen and match the words being spoken. When you caption your social media videos, they need to be burned onto the video itself. Moving captions provide an additional interactive element to your content, which encourages consumers to pay attention.
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